How to promote your 5 food hygiene rating
FHRS (Food Hygiene Rating Scheme) merchandise from Transparency Data is designed to offer all food premises in England, Wales and Northern Ireland the opportunity to showcase their top marks in Food Hygiene Ratings (Score 5 out of 5). Scotland has a different scheme.
Tent cards, leaflets, posters, beer mats and other attractive merchandise have been designed to celebrate achieving a 5 in food hygiene ratings and to let consumers know just how much effort food businesses have put in to ensuring the safe and hygienic preparation of food in their kitchens.
Since 2005 Transparency Data have provided Food Hygiene Ratings to the general public via the site www.scoresonthedoors.org.uk. They also provide reporting and analysis services to some of the large chains like JD Wetherspoon, Greene King, KFC to help them performance manage their own outlets and benchmark their performance.
Today, the Scores on the Doors site covers all businesses in the UK and now receives over 3 million hits per month so if you thought Food Hygiene was not an issue consumers were interested in – think again!
In 2011 Transparency Data created FHRS-Stickers.com, a new web portal whereby Local Authorities could benefit from significant discounts on stickers they supply to food businesses which also display their logo. To date FHRS Stickers have delivered 120,000 stickers for 43 Local Authorities.
Recently Paul Hiscoe, Director of Transparency Data, noticed how some of the larger High Street chains have been using their top ratings as a marketing campaign in itself. Hiscoe says:
“Clearly some of the larger pub and restaurant chains had realised that food hygiene was becoming a significant factor for consumers in their choice of food and beverage outlets. Whilst it is cost effective for companies with in house marketing and graphics teams to produce collateral to celebrate their achievement, it is a completely different proposition for the smaller, independent pubs and restaurants. So we have decided to level the playing field by investing in the design and purchase of bulk sets of generic promotional collateral and we can now make it available to all independent operators at significant cost savings.