Safe eating for food allergy and food intolerance sufferers
A revolutionary new product that will transform the lives of people who suffer from food allergies and intolerances has been launched.
FoodWiz, a software app for smart phones, will allow users to scan the bar code of a product and be told immediately whether it is safe for them to eat. It does not need a mobile signal for it to function within the supermarkets.
The app can be downloaded from iTunes for a free month’s trial. FoodWiz is available first on iPhones but versions for other mobile platforms will follow shortly.
FoodWiz has proved so successful in trials that two of Britain’s leading supermarkets – Tesco and Asda – are providing the vital product information and the charity Allergy UK is supporting it. The charity’s chairman Muriel Simmons says:
“FoodWiz eliminates the need for allergy sufferers to trawl through complex contents lists. Instead, having preselected the ingredients which they – and other family members – wish to avoid, they will be able to determine whether a product is suitable for them.”
The FoodWiz database on your phone can be updated daily with only a few seconds of internet access so using very little of your internet time allowance. The updates will give details of new products as they reach the supermarket shelves – so the app will never be out of date.
Rosalind Unwin, a 21-year-old university student, who is allergic to nuts, has already begun using FoodWiz.
“It’s brilliant,” she says. “I can do my shopping in half the time – and know that I haven’t made any mistakes with the food. FoodWiz can’t cure my allergy, but it can make living with it much more manageable.”
FoodWiz creator James Lay says: “There are more than 10.2 million potential users in the UK alone we are sure that FoodWiz will go a long way to making the lives of food allergy and food intolerance sufferers so much easier.”
Successful trials of FoodWiz and the backing of the major supermarkets attracted the attention of former Tesco director John Gildersleeve, now chairman of The Carphone Warehouse and British Land. He has joined the FoodWiz company as ‘Chairman’.
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